Ick.

[Aphie]

May I just mention how much I loathe and despise the term "yummy mummy"?
I have serious concerns for the mental health and wellbeing of any individual who uses the phrase at all seriously or repeatedly.
Not only does the term suggest that, as a mother, you aren't normally 'yummy' (and we'll leave the infantilised sexual overtones of THAT little word-gem right alone, because it's so not worth it), but the connotation is that you should want to be. "Yummy Mummy" is a 'positive' term - it expresses approval of a woman's appearance. And once again women are reduced to how they look to society.
Because, you know, mothers don't have anything better to think about than whether or not they're sexually alluring and conventionally attractive. Heaven forbid they be more concerned that their child is learning walk unaided than whether or not their stomachs are perfectly flat a year after going through labor. AND if they DO care more that their child is learning to treat every person in the playground with respect rather than that their hair has been touched up recently they're "letting themselves go".
Seeing this phrase bandied about in the media makes me want to throw things. Almost as much as women who claim to be/want to be "MILFs" (yeah, I lost all respect for Tori Amos with that line). You mean you've discovered that you can be both the madonna AND the whore in one body?
Good for you honey! Keep on limiting yourself to something that's only useful for birthing and screwing men! Ugh.